PURE CHI

This collection is produced using iconic images from legendary photographer Chi Modu on 100% recycled fabric from Pure Waste, a textile company based in Finland.

Pure Chi products address the huge negative impact the apparel industry has on our environment. Each year, it takes 9 trillion liters of water, 1 trillion kilowatt hours of electricity and 24 million tons of cotton to manufacture the worlds clothing, only 15% of which is recycled. Since Chi Modu’s photos are all about celebrating humanity, this sustainable collection represents yet another way to serve the people by serving the planet.

www.purechi.org